How to Choose a Wedding Planner
Your Guide to Selecting a Wedding Planner Who Matches Your Vision and Values
For a luxury wedding, whether spread across a private estate in Ireland, a historic château in Provence or a three-day celebration by the sea, extraordinary results do not happen by chance. They are the outcome of meticulous planning, intuitive leadership and seamless coordination behind the scenes.
Choosing the right wedding planner is not a question of taste alone. It is a strategic decision that will shape every detail of your experience, from the first conversation to the final farewell.
What Does a Wedding Planner Actually Do?
At the highest level, a wedding planner acts as your advocate, architect, producer and confidante. They guide you through a process that is both creative and highly complex.
A world-class planner will:
- Curate a trusted network of exceptional suppliers, venues, and creatives
- Shape the overall design direction and ensure continuity at every touchpoint
- Manage timelines, budgets and production schedules with clarity and precision
- Oversee guest experience across travel, hospitality and activities
- Lead calmly in moments of pressure, solving problems discreetly and efficiently
- Protect your time and energy throughout the process
In essence, they take on the full orchestration of your event so you can focus on the celebration and be fully present as hosts.
Why Your Choice of Planner Matters
Your planner will become one of the most influential people in your life during your wedding. You will share expectations, personal details and sometimes even complex family dynamics. Trust is essential.
The right planner brings:
- Discernment: the ability to understand your preferences quickly and values
- Discretion: quiet professionalism across every conversation and contract
- Experience: confidence earned through years of producing significant events
- Stewardship: accountability for your investment, time, and peace of mind
They offer the reassurance that nothing is missed and everything is elevated.
What to Look for in a Wedding Planner
Proven Experience with High-Level Events
Look for planners who have produced weddings or private celebrations that mirror your aspirations in scale, complexity or privacy. Whether managing events across multiple venues or liaising with international guests, experience matters.
Ask: Can you share examples of similar events you have led?
Discretion and Professionalism
Your planner should be someone you feel entirely comfortable around. They should be measured, composed and clear-headed, regardless of the situation. Discretion is not a bonus, it is a baseline.
Look for: A quiet authority. Confident, but never performative.
Global Network and Supplier Relationships
A high-level planner will bring access, not just options. This means exceptional chefs, entertainment, creative studios, floral designers, lighting specialists and more. Each one should be tailored to your brief.
Ask: How do you source and manage your supplier partnerships, particularly internationally?
Guest Experience Planning
Weddings at this level are rarely just about the couple. They are about everyone present. Your planner should choreograph the entire guest journey with care, from arrival and gifting to transport, activities and departure.
Ask: What role do you play in shaping the guest experience beyond the wedding day itself?
Financial Transparency and Strategy
Your planner should be fluent in financial oversight. This means managing your budget carefully without compromising on quality. They should also offer reporting, accountability, and clear recommendations at every stage.
Ask: How do you handle financial management during planning?
What to Avoid
- Generic or templated approaches. Your celebration should never feel like a version of someone else’s.
- Planners who overextend. Ensure they take on only a limited number of events per year to maintain standards.
- Style without substance. Strong visuals are important, but equally essential is what happens behind the scenes. Logistics, operations, and guest service must be prioritised.
Questions Worth Asking
- How many weddings do you take on each year?
- How is your team structured to support my wedding?
- What exactly does your service include?
- Are there aspects you do not handle?
The Right Planner Offers Total Peace of Mind
Ultimately, the best planners offer you and your family something intangible but invaluable. The ability to be fully present. To know that every detail has been considered. That every guest will be looked after. That every moment will unfold exactly as it should, if not better.
Choose well, and the result is a celebration that feels utterly personal and flawlessly delivered.
Exceptional Events Begin with a Planner You can Trust
Connect with our globally respected team.
